AI · Apps · Automation

Small business, supercharged by technology.

Custom apps, high-performance websites and smart automation for Australian small business.

Start your project See what we build

12+

Live products shipped

98%

On-time delivery

AU-based

Melbourne + Geelong

1:1

Founder-led delivery

Building for

Topline Finds The Geelong Wine Man The Australian Wine Man Dream List Destination Sadie Bear Performance Desk Vinecall

What we build

Technology that earns its keep.

Three focused offerings — designed for owners who want fewer meetings, faster delivery and software that actually gets used.

Custom web applications

Purpose-built software for your workflow — dashboards, portals, admin tools and internal apps that replace clunky spreadsheets.

React, Node and modern JAMstack
Data pipelines & third-party integrations
AI features when they add real value

See what's included

Typical deliverables

Custom-designed UI with your brand system
Secure user login & role-based access
Database + admin dashboard
Third-party integrations (Stripe, Google, CRMs, LLMs)
Hosting, deployment & CI/CD on Vercel or Render
Documentation + 30-day post-launch support

Good for

Owners drowning in spreadsheets, service businesses needing a client portal, product founders shipping an MVP, or teams needing an internal tool that just works.

Timeline & investment

4–12 weeks depending on scope. Fixed price after discovery — no billable hours, no surprises. Typical projects start from A$4,500.

Prototype-first product engineering

Bigger builds start with a working prototype, not a slide deck. is a live example — a self-serve app-builder for Australian small businesses, running on React + Vite with Supabase auth and a module-based build flow. You see the interaction model in weeks, decide what to invest in, then we scale what works.

Discuss an app build →

Websites that convert

Fast, beautiful websites tuned for SEO and conversion — from single-page sites to affiliate-scale content platforms.

Editorial, product, affiliate and lead-gen sites
Hosting, DNS, SSL and CI/CD sorted
Analytics, Core Web Vitals and SEO baked in

See what's included

Typical deliverables

Custom design system — no template look
Content architecture + on-page SEO
Domain, DNS, hosting & HTTPS configured
Contact forms + email routing
Analytics + Google Search Console setup
Core Web Vitals passing on mobile & desktop
Editable content structure you can update yourself

Good for

Local service businesses, professional practices, product launches, affiliate sites, and any operator whose current site is embarrassing or invisible on Google.

Timeline & investment

2–6 weeks for most brochure and lead-gen sites. Fixed price after a 30-minute scoping call. Typical projects start from A$1,900.

Get a website quote →

Process & automation consulting

Map the workflow, kill the busywork. Automations, email systems and integrations that give you your evenings back.

Google Apps Script, Zapier & n8n
Email, CRM and social automation
Systems audits & practical playbooks
Team pulse & diagnostic surveys — see Merravox

See what's included

Typical deliverables

Workflow audit — what's costing you hours, where the leaks are
Automation blueprint you can hand to any developer
Google Apps Script / Zapier / n8n / Make builds
Email automation (MailerLite, Mailchimp, custom SMTP)
LLM integrations (OpenAI, Claude, Gemini) where they earn their keep
Social scheduling & content pipelines
Creative and marketing video production for small business clients
Psychosocial risk & pulse surveys, run through our own Merravox platform
Written playbooks so your team can maintain it

Good for

Operators spending 5+ hours a week on repeat data entry, business owners still doing manual customer follow-ups, or teams whose “system” is a dozen half-integrated tools.

Timeline & investment

1–4 weeks for most automation packages. Available as fixed-price project or ongoing retainer. Typical builds start from A$850.

Explore automation →

Our own product

Psychosocial risk, measured properly.

Since December 2025, managing psychosocial hazards is an enforceable duty for every Australian employer — held to the same standard as physical safety. Regulators want evidence of structured, ongoing consultation with your people. Merravox produces it.

Merravox

A team diagnostic built on COPSOQ III and BAT-12 — the same validated instruments used in occupational health research, not a made-up wellbeing quiz. Staff answer anonymously; you get a clear read on where the pressure actually sits.

Validated instruments. COPSOQ III for psychosocial factors, BAT-12 for burnout. Internationally recognised and defensible.
Genuine anonymity. Single-use invitations, one response per person, with a confidentiality floor that suppresses results for groups too small to stay anonymous.
A leader dashboard, not a PDF. Findings by team and factor, so you can see what to change rather than what to file.
Pulse or full diagnostic. A short recurring check, or the complete survey when you need the deeper picture.

Talk to us about Merravox Request a sample report

Built and run by Performance Connect. Suited to teams of roughly 10 and up — below that, anonymity can't be guaranteed and we'll tell you so rather than sell you a survey.

Selected work

Real projects, shipped and live.

A snapshot of platforms currently in production — spanning affiliate content, hyperlocal guides, travel, AI apps and voice automation.

K-Beauty Affiliate Live

Topline Finds

Amazon affiliate content platform focused on K-beauty and skincare. Dual-market routing sends AU visitors to Amazon.com.au and global visitors to Amazon.com automatically — with fallback logic that keeps every link earning.

Region-aware Amazon link routing (AU/US)
GitHub Actions CI/CD to Crazy Domains via FTP
Pinterest API scheduler + Shorts content pipeline
GA4 analytics + Amazon Associates compliance

Wine Deals Live

The Geelong Wine Man

Hyperlocal wine deals and cellar guide for the Geelong region. Curated referral partnerships with local wineries and monetisation through the Impact affiliate network, built as a hand-updatable content site.

Local content strategy + winery outreach
Impact affiliate network integration
Australian alcohol-referral compliance built in
SEO-optimised for regional wine search

National Guide Live

The Australian Wine Man

National rollout of the wine-guide concept, expanding into state-by-state winery and wine-bar directories. Structured for scalable content publishing and multi-region SEO across every Australian state.

State-based content architecture (VIC/NSW/QLD/SA/WA/TAS)
Winery + wine-bar directory schema
Editorial workflow for scale
Cross-linking with regional properties

Travel Live

Dream List Destination

Traveller-perspective country guides hosted on Vercel. Editorial travel content written for real trip planning rather than generic listicles, structured for organic search and affiliate booking revenue.

Vercel-hosted with automatic HTTPS
Traveller-authored country pages
Affiliate integration for bookings & gear
Fast, mobile-first architecture

AI Staff Live

Sadie Bear

An AI team that builds a small business from one sentence, then keeps running it — a chief executive, sales, marketing, a bookkeeper and an engineer who report in daily and never touch your money without asking first.

Full-stack app on Render infrastructure
Business plan, website and Stripe checkout generated from one description
Ongoing AI staff — daily reports, not just a one-off build
$14.95/month AUD, 14 days free

SMB App Builder Live

Performance Desk

A self-serve app-builder for Australian small businesses. Onboards owners through business setup and module selection — storefront, bookings, payments, customers, marketing, AI front desk — then generates a working account-backed app.

React + Vite front-end shell
Supabase auth + persistent business data
Module-based build flow with 7 pillars
Positioned for Geelong & Bellarine SMBs

Voice AI MVP

Vinecall

Voice-AI outreach MVP for winery prospecting. Combines Vapi, ElevenLabs and Australian compliance safeguards to make polite, targeted calls that route real conversations back to a human.

Vapi orchestration + ElevenLabs voice
Australian caller-consent compliance
CRM-linked call outcomes
Human handoff on qualified interest

Want to see something similar built for your business?

Talk to us about your project

How we work

A calm, four-step path to launch.

No 40-page proposals. No hidden hourly rates. Just a clear plan and a partner who ships.

Discover

A free 30-minute call. We map the real problem, the constraints and the smallest useful first version.

Design

You get a written scope, timeline and fixed price — plus low-fidelity screens so you can feel the product early.

Build

Weekly demos in your inbox. You see progress every Friday. No surprises, no invisible engineering months.

Launch & support

We deploy, monitor and stay on for iteration. Optional monthly retainer for ongoing improvements.

Who's behind it

A hands-on technology partner, not an agency.

Performance Connect is led out of Melbourne by an operator who's built and runs multiple live products — from affiliate content sites to AI-powered apps. You get the same person on the discovery call, in the build and on the phone when something breaks.

✓ Operator's perspective. Every recommendation is filtered through what actually moves the needle for a small business.
✓ Full-stack delivery. Design, code, hosting, DNS, deployment, analytics — one point of contact, all of it done.
✓ Modern AI, applied. LLM automation, AI content pipelines and smart integrations — used where they earn their cost.

Ready to build the product your business needs?

Book a free 30-minute discovery call. Bring the problem — we'll bring a clear plan and a fixed quote.

Book my discovery call

Get in touch

Let's talk about your business.

The fastest path is a 30-minute call. No hard sell, no obligation — you'll leave with a clearer picture either way.

Based in

Melbourne, Victoria